Groundhog Day

Main Title Reimagined

I designed, storyboarded, shot, edited, and added motion effects to create this reimagining of the main title sequence

for the 1993 film Groundhog Day.

​Groundhog Day. Dir. Harold Ramis. Perf. Bill Murray, Andie MacDowell. Columbia Pictures, 1993. Film.

Music: Dvorak Polka Kevin MacLeod (incompetech.com),Licensed under Creative Commons: By Attribution 3.0 License, http://creativecommons.org/licenses/by/3.0/

Original Main Title Analysis

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The main title sequence doesn’t introduce the characters or plot in a highly descriptive way.  The cloud imagery does far more than simply create a lighthearted backdrop, though.  The use of clouds reflects the occupation of Phil Connors, the main character, who is a weatherman for a news channel.  It also foreshadows the building blizzard that plays a large role in the narrative by snowing Phil and his team in during their trip to Punxsutawney.  Of particular interest is the time-lapsed element of the visuals.  This is not simply footage of clouds; the manipulation of time foreshadows the overarching conflict of the film: that Phil is stuck in a time loop.  

 

 

Each name card appears on screen for 4 seconds
- I will maintain the order and duration of the name cards in my reimagined design, so as to conform to legal constraints placed upon the original title design

 

New Concept

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After exploring a number of concepts that ranged from following the morning routine of the news station to an abstract “whack-a-mole (groundhog)” design, I decided to pursue the theme of calendars.  

- Repetition of date (February 2nd) and of pages turning foreshadows the elements of time and repetition in the film, especially as it pertains to the more mundane aspects of life

- Flipping calendars to February sets the scene for the movie, which opens right before Groundhog Day

- Colors, treatment, and music are upbeat and indicate that the film is a comedy

- Andie MacDowell plays the love interest - her name appears on Valentines Day

Type Exploration

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- A serif typeface feels more timeless and therefore more appropriate for the film's context and theme 

 

- Gloucester MT Extra Condensed has a playful quality to the lower case "g" that lightens the tone, fitting for a comedic film
 

Storyboards / Style Frames

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Rough Cut

Revisions

- Make better use of split screens


- Add extreme close-ups to increase visual variation

- Quicker pacing needed to keep the tone energetic and upbeat, more appropriate for a comedic film

- Vary shot angles a little more for greater visual interest


- Reshoot all the original footage with better lighting (shots are currently too dark and inconsistent)

- Create a more consistent, unifying color scheme

Color Palette

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The color palette and type color are drawn from significant colors in the film

Process Photos

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